In this case, easy Jet has been able to retain a class of leisure travellers which have ensured that it maintains a niche in the market. The concept of easyJet is based on the belief that demands for short-haul air . In essence, focus remains on pricing strategy and the expansion of its route network across Europe and even other parts of the globe. Page 50 of 50 - About 500 Essays Good Essays. Explains that airlines use a formula of combining their yield and inventory costs to determine ticket prices. the european union's open skies agreement allowed competitors to serve routes that were considered property of certain airlines. Essentially most passengers have discovered EasyJet airlines through its reputation for low fares (Jones 2005 ). I combine my deep expertise in change management with culture design and change leadership development. To show where there may be areas of alignment or areas of opposition between stakeholders. Some of the strategies which have been synonymous with this company include maintaining and promoting a people friendly company culture, providing leadership to dynamic workforce, helping the community and charitable programs to get better results, ensuring suppliers optimize their energy usage and materials management and finding practical solutions to eliminating waste. Define your stakeholders. A compelling case can be made for organizations of any stripe to understand and prioritize stakeholder needs in their operations, policies, and practices. This essay on EasyJet Companys Strategic Analysis and Marketing was written and submitted by your fellow for only $11.00 $9.35/page. Explains how the monetary and fiscal aviation policies exercised in the airline industry were greatly impacted by the catastrophic events of september 11, 2001. The Stakeholder Map: For making a stakeholder analysis. This is a tool which is used in analyzing the industry where a company operates. You can use the following in your reference section in order to give credit to the source. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Explains that unions help protect employees from unjust dismissal through collective bargaining agreements (cba). First choice brand and increasing customer loyalty: With its continuous efforts towards positioning its brand in the premium segment, EasyJet has surpassed all the previously-set scores attributed to the brand parameters including first choice brand and brand affinity across different markets. When performing actions that will influence many, humans are capable of seeing and planning the influence of their actions on all relevant parties in a way that they maximize the success of an action and minimize the harm of it on others. Leaders (including data / analytics / insight leaders) will easily recall others they work with often. The plans are underway to increase the fleet of this airline. In United States, unions are largely reasonable and they dont take sides without authenticated and rational causes. For instance, in 1992, following the expansion of the European Union, there was an increase in the airline destinations. This has further been characterized by the capable workforce who delivers quality services to the passengers. 1. As an airline, EasyJet has skilled and motivated workforce which ensure that the travellers are able to enjoy quality services. Copyright 2023. These aspects include the ability to change the volume of production, the ability to change the time taken to produce, the ability to change the mix of different products or services produced and lastly the ability to innovate and introduce new products and services. Seite auswhlen. Pressure groups and government. (2020) 'EasyJet Company's Strategic Analysis and Marketing'. 3. Thus, EasyJet needs to know how much it costs the competitors to serve, and how much capacity the competitor has for every route in the plan. Since the trading update, easyJet 's founder and largest shareholder, Sir Stelios Haji-Ioannou, has sold a small portion . To analyze the stake holders in BA the power/interest matrix (Gardner et al, 1986) can be applied in terms of its power and matrix. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 . Stakeholders are individuals who hold a particular interest in a business, they are affected by the activity of the business. Other strategic innovations which have made this airline to stand out have included ticketless travel and lower fares (Jones 2005 ). Most EasyJet Topics to Write about. But there have been issues where unions have been held responsible for creating problems and also been proven to be lobbying for interests of a few instead of the masses that they. According to this airline, this airlines ROCE indicates a very steady company. This report is shared in order to give you an idea of what the complete Risk Analysis Report will cover after purchase. Clearly understanding your project stakeholders can help you gain buy-in and execute your project more effectively. Continuing to deliver strong productivity, easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. This is especially critical when you need to: Design new products . Bessant, J & Tidd, J 2011, Innovation and entrepreneurship, 2nd edn, Wiley, Hoboken. I found the analysis reports of SWOT & PESTLE.com very comprehensive and insightful. Analyzes how the demand for jet fuel strains the supply system in volusia county. This is the sample complete report which will give you a glimpse of what your complete report will cover after purchase. Explains how market forces and competitive advantage affect organizations, such as easy jet and air passenger duty tax. In this case, EasyJet is a company which has demonstrated several strengths which have made it to stand out. 4. Opines that easyjet should continue with the rules and laws they already follow as this will make employees happier knowing that they are being treated fairly, which will improve the workplaces efficiency between employees and customers. 2. This section is available only in the 'Complete Report' on purchase. Due to the increased use of the internet, it is becoming more and more easier to book online. Quality is the ability which is characterized by being in a position of ensuring that one gets a certain specification without any problems. Please refer to the Terms and Conditions and Disclaimer for usage guidelines. Customers expects EasyJet to adhere to not only legal standards but also to exceed them to become responsible stakeholder in the community. This airline focuses on low cost, financial strengths and on high efficiency. 1. Furthermore, the strategy which has been employed by this company has ensured that it is able to operate and bring forth profits and dividends to the investors (Burrow, Kenneth & Brad 2007 ). Stakeholder mapping is part of the stakeholder analysis process. However, its operating profit has decreasing which may influence take more loans from financial institutions. As the holidays business grows in scale, easyJet plans to make targeted investments to strengthen the business. Evaluate this claim drawing upon evidence from Chapter 8. of Book 1 Mapping psychology Memory is a subject that has been of much interest to psychologists for many years and various research has been carried out in aid of trying to understand how memory works. Internal stakeholders are . These should include practices and policies which are in line with the company mission. Copyright 2023 Surperformance. They helped me with my custom research and delivered before time! Explains that positive and negative externalities influence the supply and demand of the airline industry. It will be viewed as a viable enterprise that addresses acute environmental issues and reflects on its values. Burrow, J, Kenneth, E & Brad, K 2007 , Business Principles and Management, 12th edn, Cengage Learning, California. Learn More. Stakeholders are individuals, teams, agencies, and partner organisations. 1. Fourth is the dependability, which is the ability to ensure that the stated services are delivered in accordance with the promises which have been made to the customers. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. The first challenge, when seeking to manage your stakeholders better, is to identify them. Explains that there is no clear classification of the airline industry because it serves a broad purpose. In this detailed, hands-on guide, we explore how stakeholder mapping can bring shared value to purpose-driven organizations. Links to a report on the increasing number of travel agents. The company has been strengthening its brand value by offering affordability, easy and enjoyable travel to both its customer segments, leisure and business. Cummings, TG & Worley, CG 2008, Organization development & change, Cengage Learning, California. Therefore the target customers were leisure and casual travelers with no service for business class travelers. EasyJet has various opportunities which are emerging. In this case, strategy in this industry is about the approaches the companies in this industry seek to survive and prosper within its environment over the long term (Anderson 2011). Proper implementation of stakeholder analysis gives your project the much-needed shape and direction at the starting stage. In some countries, unions are heavily one-sided, only taking into consideration rights of the employees. In this case, EasyJet faces the same challenge as a company in Europe. Being low cost, driving efficiency and investing only where it matters most to our customers and our people. Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. Making it easy, enjoyable and affordable to travel again and again for business and holidays. It involves assigning attributes or levels to each stakeholder based on their characteristics in relation to the project or work. Brand reputation, economy of scale and cost control are some the key success factors of BA. The tables below illustrate the current state and future plans of the company. Explains that the airline industry has long attempted to segment the air travel market in order to effectively target its constituents. easyJet is a British airline, headquartered in London Luton Airport. Explains keith's rescue dogs' aims are to help the welfare of unwanted and abandoned dogs, re-home as many dogs as they can, and educate people on the correct care and treatment of dogs. Widely used in project management, stakeholder mapping is typically performed at the beginning of . French, WL 1986, Human resources management, Houghton Mifflin Co., New York. EasyJet Plc SWOT & PESTLE Analysis - SWOT & PESTLE.com. Prevent costly roadblocks later in the project cycle. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. "Easyjet stakeholder mapping" Essays and Research Papers. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Digital Marketing and Social Media Strategy Analysis Report. Please note that you agree to receive email updates from us on our new reports and solutions. A train company or media company may list its industry regulator as a primary stakeholder. Keep it up! 1. Cuts down my effort to surf through heaps of redundant data.-Alexandra MookiMajor in Business Administration, Carnegie Mellon University, This website has an amazing support team. The company has 15000 employees as per early 2020 records. why did loretta devine leave a different world. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. student. they have to be fair in hiring new employees based on their abilities rather than their gender. Opines that customers would want help in taking proper care of their new dog, especially as many of them have come from a previous bad home. EasyJet Plc SWOT & PESTLE Analysis - SWOT & PESTLE.COM. The company has shown growth in the existing market whereby it has managed to outdo airlines such as the British Airways in terms of local numbers. 1515 Paper (A+ . Identify your stakeholders . As an airline, EasyJet seems to be well placed in the kinds of services and products it is providing (Ahlstrom & Garry 2009). The intensifying rivalry among the established companies Thus the key aspect that has made this airline stand out is the brand name that it has managed to uphold. Explains that psychographics explores demographics to uncover the reasons why patrons may choose one product over another. . Some Key Publics/Stakeholders for BP (British Petroleum) 500 Words; 2 Pages; Some Key Publics/Stakeholders for BP (British Petroleum) . This enables the airline to be in a position of financing the projects that it may be having. It . an unfavorable eu ruling in february 2004 put pressure on the stock price and raised uncertainty among investors. It is also worth noting that all the booking on this airline are made via email or telephone. This model focuses on five forces that shape competition within an industry; these include; the risk of entry by potential competitors, the intensity off rivalry among established companies within an industry, the bargaining power of buyers, the bargaining power of the suppliers and the closeness of substitutes to an industrys products. Last month's quarterly trading update reported an 8% increase in unit revenues for the Oct-Dec quarter and forecast a significant narrowing of first half pre-tax losses from GBP112m to between GBP50m and GBP75m. By innovating in myriad ways, the company has been able to save costs and pass those savings along to its customers. Conclusion 17 7 . They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. Analyzes how qantas promotes tourism by broadcasting the same television and print advertisement to both international and domestic customers with iconic images of australia. Since the capacity of air transport infrastructure is always limited, the greater environment that airlines operate within will function in a similar manner in the future, although capacity constraints at certain busy airports may further constrain the air space. easyJet is building a network of key cities, broadening their presence across Europe. 3.2. Explains stakeholder groups are individuals who hold a particular interest in the business and are affected by its activity. A business is found to be polluting a local river. Thankfully, travel restrictions are now lifting across Europe, and airlines are restarting their operations from virtually zero. 1. From engineering to banking, NASA to US Airlines, there are labor unions that represent the employees or workers while acting as a bridge between the labor force and the administration. Shareholders . In European airline industry, EasyJet, Baltic Air, WizzAir, and Ryanair: The Company operates approximately 927 routes with 308 aircrafts in 34 countries and 153 airports. There are unions in almost every conventional business. Easyjet adds AR bag-scanning feature to iPhone app - https://www.businesstraveller.com/business-travel/2019/02/07/easyjet-adds-ar-bag-scanning-feature-to-iphone-app/ the rise and decline in fuel costs affect the lifespan of many airlines. This is to in effect offer consistent and reliable products at reasonable and fair prices in the European routes. 2. analyze stakeholders by impact and influence. However, we may send you emails on our new reports and solutions. food companies also depend on them as they operate on over 800 routes. 123Helpme.com. This implies that the company was able to launch into 644 destinations within that span or period of time (Jones 2005 ). I have a background as a Developer and Technical Architect. The concept of this airline is based on the fact that the following the loosening of the restrictions regarding the airline industry, the demand for the short routes would be on the increase. It also aims to examine the opportunities the airline should explore and the threats it should keep an eye on. Bartholomew, E 2009, Airport and aviation security:U.S. policy and strategy in the age of global terrorism, illustrated edn, CRC Press, London. Key Performance Indicators (KPI's) Report. 2. This companys airplanes fly to the less crowded airports of smaller European cities and prefer the secondary airports in the major cities. Need Strategic Analysis for this company? Modern aircraft fleet with unparalleled network, 1. We are a low-cost European point-to-point airline. Explains that the valuation assumes a 20% increase in passenger traffic annually and 5% decrease in cost per passenger. Reach thousands of academicians and corporates across the globe. Annual European Flight Growth Drops To Lowest Rate Since 2013 - https://simpleflying.com/annual-european-flight-growth-drops-to-lowest-rate-since-2013/ Figure 21: EasyJet Stakeholders Management-----21 22. Aggressive competition at Berlin airport and Tegel ramp-up, 1. Analyzes how the valuation model utilizes an increase in passengers in line with the stated capacity and assumes the fares are constant. In addition, there is need to ensure that all the stakeholders in the airline are involved in the process (Barnes 2008). We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Impact of Covid-19 on the economy and airline industry, 1. Explains that valuation 2 assumes an increase in passenger traffic, bringing the load factor close to 90%, with a 5% decrease in cost per passenger. However, this being the case does not deny the fact that this industry is still a profitable industry (Kourdi 2009). if the negotiation fails, the situation usually culminates in a strike. Ferrell, OC, Hirt, GA & Linda, F 2006, Business:a changing world, 5th edn, McGraw Hill/Irwin, California. This paper seeks to evaluate the strategies which will ensure that this company consolidates its position in the airline industry (Anderson 2011). In this case, this airline has got a strong management team which has been working towards ensuring that the airline has got a major share in Europe. 3. The Company operates through two segments: Airline business and Holidays business. Free EasyJet Essay Topic Generator. Competition: Regulation permitted the entrance of start-up carriers, which, when combined with the excess capacity and the potential for high returns, has led to increased competition. Explains that sponsorships on keith's rescue dogs' website can depend on them as they gain money for the charity. the elasticity of demand is determined by competition. These preferences have lowered the landing charges (Jones 2005 ). It is clear that the assortment of communication . * By clicking on "Buy Now" you agree to accept our ", On purchase the EasyJet Plc SWOT & PESTLE Analysis PDF report will reach you. Kourdi, J 2009, Business Strategy: A Guide to Taking Your Business Forward, 2nd edn, John Wiley & Sons, New York. The plans are underway to increase the fleet of this airline. Revenue is increased through not having to deliver or post tickets out to its customers, in comparison with other non-internet based airlines. Increase project visibility, especially to executive stakeholders. "EasyJet Company's Strategic Analysis and Marketing." The remaining section of Strength is available only in the 'Complete Report' on purchase. Use Creately's easy online diagram editor to edit this diagram, collaborate with others and export results to multiple image formats. You can build your own Stakeholder map using the simple steps summarized below: 1. Explains that strike is viewed differently by the parties of employment, the unions see it as an investment, because the longer it the higher the possibility of them settling higher wage rates for their members. IvyPanda. Competition is stiffening in the airline sector. 807 certified writers online. Environmental, Social, and Governance (ESG) Analysis Report. Analyse the relevant stakeholders with the power/interest matrix. Consequently, the airlines got the chance to expand their routes and fly across the continent (Belobaba, Amedeo & Cynthia 2009). English Franais Deutsch Italiano Franais (Suisse) Deutsch (Schweiz) Castellano Nederlands Portugues Catal esky Dansk E Magyarul Polski Trke Explains that wage inequality is determined by analyzing the statistics of how much airline employees are making and the cost of living where the airline employee is employed. Protecting and building brand awareness and consideration. It is worth noting that the cost of implementing these strategies will have an impact on the operations of this airline. Schneiders Food Company and Tyson Foods Inc. 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